ODIE NOLA is a custom line of recycled, unisex embroidered clothing designed to shed light on historical untruths & recurrent issues affecting marginalized communities.
The focus of ODIE NOLA is to unlearn the lies history books taught us, and start a dialogue between the wearer and the questioner.
“ODIE” is an acronym for “Or Does It Explode,” a line from Langston Hughes' Harlem poem. “Or Does It Explode" is also the title of the civil rights chapter of Howard Zinn’s A People’s History of the United States, the influential non-fiction work that presents a factual history of America.
By spreading social justice truths through graphic messaging on clothing, ODIE NOLA intends to educate the misinformed through fashion in an assertive, accessible way— one piece at a time.
30% of each sale is donated to VOTE New Orleans, an organization dedicated to restoring the full human and civil rights of those most impacted by the criminal (in)justice system.